Building and utilizing ad accounts across the social internet, managing exposure metrics to best suit a campaign’s goals. Doss focuses on rapid exposure techniques to grow a brand to prominence, then to independence.
Market Entry Tactics
- Social Media – critical!
- Engage, engage engage! With relevant users
- Build an organic foundation and following
- Use hashtags and other tools to gain exposure
- Work towards acquiring unique content creatives (videos, pictures of your product)
- Use the unique creatives with paid advertising for exponential reach
- Reach out to relevant influencers – do whatever it takes to get them to share your product with their massive following!
- Timing is everything – combine high-profile shout-outs, with paid advertisements, with promotional discounts too.
- Be aware of your terrain, then be creative with it.